Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DA2FC
RGB
93, 162, 252
HSL
214, 96%, 68%
HSB
214, 63%, 99%
CMYK
63, 36, 0, 1
LAB
65, -1, -52
LCH
65, 52, 268
OKLCH
0.71, 0.15, 256
XYZ
35, 35, 97
LUV
65, -29, -83
HWB
214, 36%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.