Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DADE6
RGB
93, 173, 230
HSL
205, 73%, 63%
HSB
205, 60%, 90%
CMYK
60, 25, 0, 10
LAB
67, -13, -37
LCH
67, 39, 251
OKLCH
0.72, 0.11, 242
XYZ
34, 38, 80
LUV
67, -33, -56
HWB
205, 36%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.