Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DAEE4
RGB
93, 174, 228
HSL
204, 71%, 63%
HSB
204, 59%, 89%
CMYK
59, 24, 0, 11
LAB
68, -14, -35
LCH
68, 38, 249
OKLCH
0.72, 0.11, 240
XYZ
34, 38, 79
LUV
68, -34, -53
HWB
204, 36%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.