Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DB3EF
RGB
93, 179, 239
HSL
205, 82%, 65%
HSB
205, 61%, 94%
CMYK
61, 25, 0, 6
LAB
69, -13, -38
LCH
69, 41, 251
OKLCH
0.74, 0.12, 241
XYZ
36, 41, 88
LUV
69, -35, -59
HWB
205, 36%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.