Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DBBE5
RGB
93, 187, 229
HSL
199, 72%, 63%
HSB
199, 59%, 90%
CMYK
59, 18, 0, 10
LAB
71, -20, -30
LCH
71, 36, 237
OKLCH
0.75, 0.11, 230
XYZ
36, 44, 81
LUV
71, -38, -44
HWB
199, 36%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.