Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DBCDB
RGB
93, 188, 219
HSL
195, 64%, 61%
HSB
195, 58%, 86%
CMYK
58, 14, 0, 14
LAB
71, -23, -25
LCH
71, 33, 228
OKLCH
0.75, 0.10, 222
XYZ
35, 43, 74
LUV
71, -39, -35
HWB
195, 36%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.