Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DBDD4
RGB
93, 189, 212
HSL
192, 58%, 60%
HSB
192, 56%, 83%
CMYK
56, 11, 0, 17
LAB
71, -25, -21
LCH
71, 32, 220
OKLCH
0.75, 0.10, 216
XYZ
35, 43, 69
LUV
71, -40, -28
HWB
192, 36%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.