Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DBEE2
RGB
93, 190, 226
HSL
196, 70%, 63%
HSB
196, 59%, 89%
CMYK
59, 16, 0, 11
LAB
72, -22, -27
LCH
72, 35, 231
OKLCH
0.76, 0.10, 225
XYZ
37, 45, 79
LUV
72, -40, -39
HWB
196, 36%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.