Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DC3EB
RGB
93, 195, 235
HSL
197, 78%, 64%
HSB
197, 60%, 92%
CMYK
60, 17, 0, 8
LAB
74, -22, -29
LCH
74, 37, 233
OKLCH
0.77, 0.11, 227
XYZ
39, 47, 86
LUV
74, -41, -43
HWB
197, 36%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.