Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DC4E0
RGB
93, 196, 224
HSL
193, 68%, 62%
HSB
193, 58%, 88%
CMYK
58, 12, 0, 12
LAB
74, -25, -24
LCH
74, 34, 223
OKLCH
0.77, 0.10, 218
XYZ
38, 47, 78
LUV
74, -42, -33
HWB
193, 36%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.