Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DC6ED
RGB
93, 198, 237
HSL
196, 80%, 65%
HSB
196, 61%, 93%
CMYK
61, 16, 0, 7
LAB
75, -23, -29
LCH
75, 37, 232
OKLCH
0.78, 0.11, 225
XYZ
40, 49, 87
LUV
75, -42, -42
HWB
196, 36%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.