Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DC7EB
RGB
93, 199, 235
HSL
195, 78%, 64%
HSB
195, 60%, 92%
CMYK
60, 15, 0, 8
LAB
75, -24, -28
LCH
75, 37, 229
OKLCH
0.78, 0.11, 223
XYZ
40, 49, 86
LUV
75, -43, -40
HWB
195, 36%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.