Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DCDF2
RGB
93, 205, 242
HSL
195, 85%, 66%
HSB
195, 62%, 95%
CMYK
62, 15, 0, 5
LAB
77, -25, -28
LCH
77, 38, 229
OKLCH
0.80, 0.11, 223
XYZ
42, 52, 92
LUV
77, -44, -41
HWB
195, 36%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.