Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5DCDFD
RGB
93, 205, 253
HSL
198, 98%, 68%
HSB
198, 63%, 99%
CMYK
63, 19, 0, 1
LAB
77, -22, -34
LCH
77, 41, 236
OKLCH
0.80, 0.12, 229
XYZ
44, 53, 101
LUV
77, -44, -51
HWB
198, 36%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.