Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
5E005A
RGB
94, 0, 90
HSL
303, 100%, 18%
HSB
303, 100%, 37%
CMYK
0, 100, 4, 63
LAB
20, 45, -27
LCH
20, 52, 329
OKLCH
0.34, 0.15, 331
XYZ
6, 3, 10
LUV
20, 30, -35
HWB
303, 0%, 63%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.