Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5E2201
RGB
94, 34, 1
HSL
21, 98%, 19%
HSB
21, 99%, 37%
CMYK
0, 64, 99, 63
LAB
22, 27, 32
LCH
22, 42, 50
OKLCH
0.34, 0.10, 44
XYZ
5, 4, 0
LUV
22, 44, 19
HWB
21, 0%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.