Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5E2809
RGB
94, 40, 9
HSL
22, 83%, 20%
HSB
22, 90%, 37%
CMYK
0, 57, 90, 63
LAB
24, 24, 30
LCH
24, 39, 52
OKLCH
0.35, 0.09, 46
XYZ
5, 4, 1
LUV
24, 40, 19
HWB
22, 4%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.