Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E718A
RGB
94, 113, 138
HSL
214, 19%, 45%
HSB
214, 32%, 54%
CMYK
32, 18, 0, 46
LAB
47, -3, -16
LCH
47, 16, 261
OKLCH
0.54, 0.05, 255
XYZ
15, 16, 26
LUV
47, -10, -23
HWB
214, 37%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.