Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7291
RGB
94, 114, 145
HSL
216, 21%, 47%
HSB
216, 35%, 57%
CMYK
35, 21, 0, 43
LAB
47, -2, -20
LCH
47, 20, 265
OKLCH
0.55, 0.05, 259
XYZ
16, 16, 29
LUV
47, -11, -28
HWB
216, 37%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.