Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7488
RGB
94, 116, 136
HSL
209, 18%, 45%
HSB
209, 31%, 53%
CMYK
31, 15, 0, 47
LAB
48, -5, -14
LCH
48, 15, 252
OKLCH
0.55, 0.04, 246
XYZ
15, 17, 26
LUV
48, -12, -19
HWB
209, 37%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.