Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7789
RGB
94, 119, 137
HSL
205, 19%, 45%
HSB
205, 31%, 54%
CMYK
31, 13, 0, 46
LAB
49, -6, -13
LCH
49, 14, 245
OKLCH
0.56, 0.04, 240
XYZ
16, 17, 26
LUV
49, -13, -17
HWB
205, 37%, 46%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.