Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7793
RGB
94, 119, 147
HSL
212, 22%, 47%
HSB
212, 36%, 58%
CMYK
36, 19, 0, 42
LAB
49, -4, -18
LCH
49, 19, 258
OKLCH
0.56, 0.05, 252
XYZ
16, 18, 30
LUV
49, -13, -26
HWB
212, 37%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.