Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E7A8D
RGB
94, 122, 141
HSL
204, 20%, 46%
HSB
204, 33%, 55%
CMYK
33, 13, 0, 45
LAB
50, -7, -14
LCH
50, 15, 244
OKLCH
0.56, 0.04, 238
XYZ
16, 18, 28
LUV
50, -14, -19
HWB
204, 37%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.