Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E8195
RGB
94, 129, 149
HSL
202, 23%, 48%
HSB
202, 37%, 58%
CMYK
37, 13, 0, 42
LAB
52, -9, -15
LCH
52, 17, 240
OKLCH
0.58, 0.05, 234
XYZ
18, 20, 31
LUV
52, -17, -20
HWB
202, 37%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.