Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E89AF
RGB
94, 137, 175
HSL
208, 34%, 53%
HSB
208, 46%, 69%
CMYK
46, 22, 0, 31
LAB
55, -7, -25
LCH
55, 26, 254
OKLCH
0.61, 0.07, 246
XYZ
21, 23, 44
LUV
55, -21, -36
HWB
208, 37%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.