Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E8ECA
RGB
94, 142, 202
HSL
213, 50%, 58%
HSB
213, 53%, 79%
CMYK
53, 30, 0, 21
LAB
58, -3, -37
LCH
58, 37, 265
OKLCH
0.64, 0.10, 255
XYZ
25, 26, 60
LUV
58, -22, -56
HWB
213, 37%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.