Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E8FA3
RGB
94, 143, 163
HSL
197, 27%, 50%
HSB
197, 42%, 64%
CMYK
42, 12, 0, 36
LAB
56, -13, -16
LCH
56, 21, 231
OKLCH
0.62, 0.06, 226
XYZ
21, 25, 38
LUV
56, -23, -22
HWB
197, 37%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.