Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E90AA
RGB
94, 144, 170
HSL
201, 31%, 52%
HSB
201, 45%, 67%
CMYK
45, 15, 0, 33
LAB
57, -12, -19
LCH
57, 23, 238
OKLCH
0.63, 0.07, 232
XYZ
22, 25, 42
LUV
57, -23, -27
HWB
201, 37%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.