Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E91AD
RGB
94, 145, 173
HSL
201, 33%, 52%
HSB
201, 46%, 68%
CMYK
46, 16, 0, 32
LAB
57, -12, -20
LCH
57, 24, 240
OKLCH
0.63, 0.07, 233
XYZ
22, 26, 43
LUV
57, -24, -29
HWB
201, 37%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.