Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E96BC
RGB
94, 150, 188
HSL
204, 41%, 55%
HSB
204, 50%, 74%
CMYK
50, 20, 0, 26
LAB
59, -11, -26
LCH
59, 28, 247
OKLCH
0.65, 0.08, 239
XYZ
25, 28, 52
LUV
59, -25, -38
HWB
204, 37%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.