Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E97ED
RGB
94, 151, 237
HSL
216, 80%, 65%
HSB
216, 60%, 93%
CMYK
60, 36, 0, 7
LAB
61, 1, -50
LCH
61, 50, 271
OKLCH
0.68, 0.14, 258
XYZ
31, 31, 84
LUV
61, -25, -78
HWB
216, 37%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.