Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E99CF
RGB
94, 153, 207
HSL
209, 54%, 59%
HSB
209, 55%, 81%
CMYK
55, 26, 0, 19
LAB
61, -8, -34
LCH
61, 35, 257
OKLCH
0.66, 0.10, 248
XYZ
27, 30, 63
LUV
61, -26, -52
HWB
209, 37%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.