Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA0EB
RGB
94, 160, 235
HSL
212, 78%, 65%
HSB
212, 60%, 92%
CMYK
60, 32, 0, 8
LAB
64, -5, -45
LCH
64, 45, 264
OKLCH
0.69, 0.13, 253
XYZ
32, 34, 83
LUV
64, -28, -70
HWB
212, 37%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.