Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA1EF
RGB
94, 161, 239
HSL
212, 82%, 65%
HSB
212, 61%, 94%
CMYK
61, 33, 0, 6
LAB
64, -4, -46
LCH
64, 47, 265
OKLCH
0.70, 0.13, 253
XYZ
33, 34, 86
LUV
64, -28, -72
HWB
212, 37%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.