Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA2D0
RGB
94, 162, 208
HSL
204, 55%, 59%
HSB
204, 55%, 82%
CMYK
55, 22, 0, 18
LAB
64, -12, -31
LCH
64, 33, 248
OKLCH
0.69, 0.10, 240
XYZ
29, 33, 64
LUV
64, -30, -46
HWB
204, 37%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.