Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EA6CA
RGB
94, 166, 202
HSL
200, 50%, 58%
HSB
200, 53%, 79%
CMYK
53, 18, 0, 21
LAB
64, -16, -26
LCH
64, 30, 239
OKLCH
0.69, 0.09, 232
XYZ
29, 34, 61
LUV
64, -31, -37
HWB
200, 37%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.