Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EABE2
RGB
94, 171, 226
HSL
205, 69%, 63%
HSB
205, 58%, 89%
CMYK
58, 24, 0, 11
LAB
67, -12, -36
LCH
67, 38, 251
OKLCH
0.71, 0.11, 242
XYZ
33, 37, 77
LUV
67, -32, -54
HWB
205, 37%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.