Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EAEE9
RGB
94, 174, 233
HSL
205, 76%, 64%
HSB
205, 60%, 91%
CMYK
60, 25, 0, 9
LAB
68, -12, -38
LCH
68, 40, 252
OKLCH
0.72, 0.12, 243
XYZ
34, 39, 83
LUV
68, -33, -58
HWB
205, 37%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.