Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EB8DE
RGB
94, 184, 222
HSL
198, 66%, 62%
HSB
198, 58%, 87%
CMYK
58, 17, 0, 13
LAB
70, -20, -28
LCH
70, 34, 235
OKLCH
0.74, 0.10, 228
XYZ
35, 42, 75
LUV
70, -37, -41
HWB
198, 37%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.