Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EC4E4
RGB
94, 196, 228
HSL
194, 71%, 63%
HSB
194, 59%, 89%
CMYK
59, 14, 0, 11
LAB
74, -24, -26
LCH
74, 35, 227
OKLCH
0.77, 0.10, 221
XYZ
38, 47, 81
LUV
74, -42, -36
HWB
194, 37%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.