Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5EC4E8
RGB
94, 196, 232
HSL
196, 75%, 64%
HSB
196, 59%, 91%
CMYK
59, 16, 0, 9
LAB
74, -23, -27
LCH
74, 36, 230
OKLCH
0.77, 0.11, 224
XYZ
39, 48, 83
LUV
74, -41, -40
HWB
196, 37%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.