Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5ECEFF
RGB
94, 206, 255
HSL
198, 100%, 68%
HSB
198, 63%, 100%
CMYK
63, 19, 0, 0
LAB
78, -22, -34
LCH
78, 41, 237
OKLCH
0.81, 0.12, 230
XYZ
45, 54, 103
LUV
78, -44, -51
HWB
198, 37%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.