Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5F1807
RGB
95, 24, 7
HSL
12, 86%, 20%
HSB
12, 93%, 37%
CMYK
0, 75, 93, 63
LAB
21, 32, 28
LCH
21, 43, 42
OKLCH
0.33, 0.11, 34
XYZ
5, 3, 1
LUV
21, 50, 15
HWB
12, 3%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.