Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
5F2309
RGB
95, 35, 9
HSL
18, 83%, 20%
HSB
18, 91%, 37%
CMYK
0, 63, 91, 63
LAB
23, 27, 30
LCH
23, 40, 48
OKLCH
0.34, 0.09, 41
XYZ
5, 4, 1
LUV
23, 44, 18
HWB
18, 4%, 63%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.