Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
5F684E
RGB
95, 104, 78
HSL
81, 14%, 36%
HSB
81, 25%, 41%
CMYK
9, 0, 25, 59
LAB
43, -7, 13
LCH
43, 15, 119
OKLCH
0.50, 0.04, 123
XYZ
11, 13, 9
LUV
43, -4, 18
HWB
81, 31%, 59%
Pantone
357 C
Harmonies
Shades & tints
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