Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F6F87
RGB
95, 111, 135
HSL
216, 17%, 45%
HSB
216, 30%, 53%
CMYK
30, 18, 0, 47
LAB
46, -2, -15
LCH
46, 15, 264
OKLCH
0.54, 0.04, 258
XYZ
15, 16, 25
LUV
46, -9, -21
HWB
216, 37%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Iris
#5A4FCF
Slate Blue
#6A5ACD
Steel Blue
#4682B4
Charcoal
#36454F
Dim Gray
#696969
Davy's Gray
#555555
Gray
#808080
Browse every named black on shades of black, or all families on colors.