Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F799B
RGB
95, 121, 155
HSL
214, 24%, 49%
HSB
214, 39%, 61%
CMYK
39, 22, 0, 39
LAB
50, -3, -22
LCH
50, 22, 262
OKLCH
0.57, 0.06, 255
XYZ
17, 18, 34
LUV
50, -14, -31
HWB
214, 37%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.