Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F8099
RGB
95, 128, 153
HSL
206, 23%, 49%
HSB
206, 38%, 60%
CMYK
38, 16, 0, 40
LAB
52, -7, -17
LCH
52, 19, 248
OKLCH
0.58, 0.05, 241
XYZ
18, 20, 33
LUV
52, -17, -24
HWB
206, 37%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.