Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F838B
RGB
95, 131, 139
HSL
191, 19%, 46%
HSB
191, 32%, 55%
CMYK
32, 6, 0, 45
LAB
52, -12, -9
LCH
52, 14, 217
OKLCH
0.59, 0.04, 213
XYZ
17, 21, 27
LUV
52, -18, -10
HWB
191, 37%, 45%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.