Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5F8AAA
RGB
95, 138, 170
HSL
206, 31%, 52%
HSB
206, 44%, 67%
CMYK
44, 19, 0, 33
LAB
55, -9, -22
LCH
55, 24, 248
OKLCH
0.61, 0.07, 241
XYZ
21, 24, 41
LUV
55, -21, -31
HWB
206, 37%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.